Thursday, July 29, 2010

Books of Industry, Marketing Management

Mergers And Acquisitions : Strategy, Valuation And Integration
KAMAL GHOSH RAY
The Maruti Story: How a Public Sector Put India on Wheels
R.C. BHARGAVA & SEETHA
Cross-Cultural Management : Text And Cases
DIPAK KUMAR BHATTACHARYYA
Industrial Marketing
Havaldar, Krishna K
Industrial Marketing Management
Govindarajan, M
Services Marketing
Rao, K Rama Mohana
The Marketing Whitebook 2009-2010

The Long Revolution: The Birth and Growth of India’s IT Industry
Dinesh C. Sharma
Marketing Communications Industry
GAUTAM RAJ JAIN/RAUNICA AHLUWALIA
The Marketing Whitebook 2009-2010


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